David Trillo, secretary to the heritage society, said the second wave of applications was a “horrible tsunami”. “They are so arrogant thinking they have a right to do this,” he said. “Most people don’t need phone capabilities in a phone box any more. […]
Steve Nicklin, the OAAA’s VP-Marketing, has visited over 450 ad agencies and met with over 2,000 media planners since 2013 to advocate for the out of home (OOH) business. Insider asked Nicklin to talk about OOH and offer insights about today’s agencies. […]
Despite the rise in mobile advertising, traditional media is still growing, albeit at “very low rates”. Zenith forecasts TV and radio to grow by 1% a year between 2017 and 2020, while out-of-home advertising will grow by 3% a year. On the other hand, cinema is predicted to grow by 16% a year, due to investment in new screens, successful movie franchises and better international marketing. […]
This is why I’ve become so passionate about the notion of out-of-home media. I’m not talking about your everyday taxi tops or billboards. I’m talking tech and data-driven media that provokes and encourages you to pick your head up and look around. […]
New data rules require companies to treat cellphone location data as personal information. Location-specific advertisements delivered to mobile devices have been described as the Holy Grail of the advertising industry. But serving those ads just became more difficult, at least in Europe, thanks to more stringent data-privacy rules recently implemented by the European Union. […]
The Snapchat Ferris wheel may be gone, but Cannes-goers next week will still find an inescapable ad message from one social media service: Twitter, which plans to blanket the festival from carrier to Croisette. The micro-media app says it bought billboard space everywhere from Nice airport to the Palais, the heart of the Cannes Lions International Festival of Creativity. […]
AKQA today (June 18) announced the winners of Future Lions, the official student awards at the Cannes Lions International Festival of Creativity, and the winners all were solution and app focused. Future Lions attracted more than 2,290 participants from 386 schools across 55 countries, making it the most successful year to date, according to AKQA. […]
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In today’s highly connected digital world, marketing revolves around data. And when it comes to data, marketers want to be able to leverage their first- and third-party audiences across channels. This is now pretty straightforward in the online world, but how do you put that into play when consumers aren’t in front of their computers? […]
Via HospitalityNet A Swiss company called Beekeeper is using a cross-platform blend of web, mobile and digital signage to inform and motivate back of house workers in a variety of industries, such as hospitality. The company recently announced a deal to provide its digital workforce platform for operational communications at SIXTY Hotels, a small luxury lodgings chain. […]
The possibilities for digital signage are endless. From train stations to motorways, in-store shopping, employee engagement and emergency announcements, digital displays are capable of creating atmospheres, invoking emotion and acting as an effective communications tool. […]
Absen LED displays are in use at three of the 12 stadiums which are hosting the World Cup games and were also present at the final draw of the four-yearly international competition. […]
The Port Authority of Barcelona has awarded SICE a two-year contract for ICON Multimedia to provide digital signage. Together with SICE ICON Multimedia will carry out the modernization of the digital signage of the Port of Barcelona. The port authority awarded SICE a two-year agreement to provide large format displays for dynamic digital communication using DENEVA’s software. […]
Basic digital signage advertising is old news. The future of the out-of-home ad industry will be found by connecting digital signage with other modern technologies. By linking digital signage with mobile and other online tools, such as, IoT, Big Data or Artificial Intelligence, it will fundamentally change the traditional way of doing business over the next few years. […]
BIA/Kelsey forecasts that US location-based ad spend will double in the next five years. Since nomenclature, local preferences, competitors, and buying habits vary widely from state-to-state and city-to-city, location-based advertising delivers better performance and deeper insights for marketers of all shapes and sizes. […]