Asia Pacific to account for 33.8% of global ad spend by 2020, OOH to grow by 3% a year (Marketing Interactive)
Despite the rise in mobile advertising, traditional media is still growing, albeit at “very low rates”. Zenith forecasts TV and radio to grow by 1% a year between 2017 and 2020, while out-of-home advertising will grow by 3% a year. On the other hand, cinema is predicted to grow by 16% a year, due to investment in new screens, successful movie franchises and better international marketing. […]
Mon, Jun 18, 2018 at 5:44 PM