The world's largest outdoor advertising company has made a $1.1 billion offer for Australian billboard owner APN Outdoor. JCDecaux's indicative offer of $6.52 for each APN Outdoor share represents an 11 per cent premium to the stock's value at the close of trade on the Australian share market on Wednesday. […]
JCDecaux has put forward a deal to APN worth approximately $1.1 billion. The French multinational corporation stated APN Outdoor would be complementary to its existing out of home media assets in Australia, which are primarily in the street furniture segment. […]
Australia’s representative at the 2018 Cannes Lions International Festival of Creativity – APN Outdoor – has congratulated McDonald’s Restaurants of Canada and Comedy Central, who were the Grand Prix winners in the Outdoor Lions category. […]
CANNES, France—A clever and minimalist approach to sending motorists toward the nearest McDonald’s has won the Grand Prix at this year’s Cannes Lions, as has a Daily Show activation that created a “presidential library” of Donald Trump’s tweets. […]
GroupM reports that Out-of-home advertising investment is stable, but its digital ‘software’ (automation, validation, optimisation) needs to catch-up with its impressive ‘hardware’ (digital screens) to fulfil its potential. Radio spot advertising remains strong with 5 per cent growth expected for 2018 and again for 2019. […]
Data from the physical world, such as geographic location and distance traveled, is not collected or distributed in an efficient, transparent manner. Understanding how humans move through the physical world is becoming increasingly important for everything from urban planning in smart cities to academic research to retail sales marketing and more. […]
One of the most interesting companies I saw recently at InfoComm in Las Vegas was Lightform, a San Francisco start-up that is making the once dark art of projection mapping available to just about everyone. It wasn’t that long ago that projection mapping was all about very ambitious, very complicated, very expensive projects that only a handful of companies had the chops to pull off. […]
Billboard firms and their trade group spent $2 million lobbying in Sacramento during the last decade. They also contributed $4.52 million to political campaigns during that period. The contributions include a combined $100,000 to Brown’s campaigns for governor from Foster Interstate Media Inc., Clear Channel Outdoor and CBS Outdoor, now Outfront Media. […]
Audience targeting is now significantly more sophisticated than ever before. The days of tagging a street directory with panel IDs to show advertising locations has evolved into a complex audience-led model, with millions invested in understanding who these audiences are, what they think and how they move. […]
The 59th version of the Congress, dubbed “Framing Our Future,” was held earlier this month in Sorrento on the Amalfi Coast. […]
Digital signage and corresponding digital signage software open up a myriad of new options for your store displays and it can make a real difference for customers. In fact, 68% of customers note that digital signage would make them more likely to buy advertised products. […]
Gross revenue. Full Occupancy Revenue – Gross Revenue. Lease costs/net revenue. […]
David Ogilvy wrote in his book Ogilvy on Advertising, “Your poster should deliver your selling point not only in words, but also pictorially. Use the largest possible type. Make your brand name visible at a long distance. […]
The first kiosk went live on Buchanan Street and others will soon follow around the city centre. Overall a total of 150 kiosks have now been rolled out to parts of London, Leeds and Glasgow. The InLinkUK kiosks reflect a partnership between BT, Intersection (LinkNYC) and advertising company Primesight. […]
If successful, the pilot program could lead to ads for commercial products on many of the 904 state-operated message signs that currently are limited to flashing traffic information, road hazard warnings and Amber alerts on abducted children, according to a feasibility study sent by the California Department of Transportation. […]