Editors’ Picks

Every $1 spent on OOH advertising generates $5.97 in revenue (Billboard Insider)

Dickerson stated that out of home has increased its share of total US ad spend since 2013 and suggested that advertisers should be doubling or tripling the share of the budget which they devote to out of home to maximize brand awareness, purchase intent, consideration and ad awareness. Dickerson is a Managing Director at Benchmarketing, a division of OMG. […]

billboardinsider.com
Fri, Jun 22, 2018 at 2:30 PM

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The role of digital signage in the smart city (DigitalDoughnut)

What is a Smart City? There is no single blueprint or prototype that has been laid out for the future of smart cities. In fact, the term “smart city” is rather loosely used, and its definition is flexible. […]

digitaldoughnut.com
Fri, Jun 22, 2018 at 7:56 AM

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SF Gate: Clear Channel Outdoor’s parent IHeart open to takeover talks after rebuffing Liberty offer

IHeartMedia, the biggest U.S. radio broadcaster, formally turned down a $1.16 billion bid from John Malone's Liberty Media, but other talks are continuing as the company navigates its way through bankruptcy. […]

sfgate.com
Fri, Jun 22, 2018 at 1:37 AM

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Why there is a huge chasm between the capabilities of digital OOH and how it’s currently used (More About Advertising)

Marketers need to catch up with technology and have the same expectations of OOH as they do social media, using it to serve up relevant, of-the-moment content. It certainly shouldn’t be the norm to show the same poster, in the same place, week after week. A digital agency would be fired if they delivered one tweet a fortnight – why shouldn’t the same rules apply to OOH? […]

moreaboutadvertising.com
Fri, Jun 22, 2018 at 12:37 AM

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OOH market heats up as JCDecaux makes $1.09 bn bid for APN Outdoor (CMO)

Latest offer to acquire ASX-listed APN Outdoor Group marks a series of offers in the out-of-home supplier space. The battle for out-of-home advertising supremacy has stepped up another notch, with APN Outdoor Group confirming a $1.09 billion bid for its business from JCDecaux (JCD) – but only if it drops plans to buy Adshel. […]

cmo.com.au
Thu, Jun 21, 2018 at 5:39 PM

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Non merci! APN Outdoor rejects JCDecaux bid; hires defence adviser (Australian Financial Review)

APN Outdoor's board is expected to reject a $1.1 billion bid from French giant JCDecaux and tell its shareholders it will keep pursuing Here, There & Everywhere's Adshel, Street Talk understands. The outdoor advertising company is also seeking to bolster its defence team, hiring Morgan Stanley alongside incumbent adviser Cadence Advisory subject to board approval. […]

afr.com
Thu, Jun 21, 2018 at 5:37 PM

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How Xfinity, Supercuts, CVS, Sam’s Club And Ulta Beauty Use OOH And Mobile Advertising (OOHToday)

OOH media professionals are beginning to understand the power of geofencing in terms of delivering greater reach and added metrics to their plans. Yet, there’s still a great divide between OOH and digital planning. Each team has their own unique challenges. […]

oohtoday.com
Thu, Jun 21, 2018 at 5:18 PM

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Billboard Visibility Not Protected By Just Compensation (Billboard Insider)

Insider’s take: Worrisome that a city which has been feuding with Adams could choose to destroy the value of Adams billboards by planting trees or erecting bridges and bikepaths in such a way that the billboards are blocked and their value is destroyed. […]

billboardinsider.com
Thu, Jun 21, 2018 at 5:15 PM

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Adidas used influencers in OOH campaign to promote its Originals brand (Billboard Insider)

We may be biased, but having your name and/or social handle displayed prominently for your whole neighborhood to see is pretty cool. And even sweeter when there’s a pair of sneakers waiting for you nearby. […]

billboardinsider.com
Thu, Jun 21, 2018 at 5:12 PM

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French OOH ad giant JCDecaux bids $1.1 billion for APN Outdoor (Australian Financial Review)

JCDecaux has lobbed a $1.1 billion proposal for APN Outdoor which is in the midst of its own $500 million bid for Here, There & Everywhere's street furniture business Adshel. Late on Wednesday, JCDecaux, which has appointed Goldman Sachs as its advisor, submitted an indicative non-binding proposal to acquire 100 per cent of APN Outdoor at $6.52 per share. […]

afr.com
Wed, Jun 20, 2018 at 6:11 PM

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How Mobile and Out-of-Home Combine for Context-Based Location Targeting (ExchangeWire)

For a medium such as out-of-home, which already draws upon a detailed understanding a context and location, mobile can be used to complement and enhance the channel’s broadcast abilities with digital targeting. […]

exchangewire.com
Wed, Jun 20, 2018 at 6:10 PM

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CNBC: Verizon, AT&T to end location data sales to brokers

Verizon is committing to stop selling data to outsiders through intermediaries that can pinpoint the location of mobile phones. AT&T followed suit on Tuesday after the AP reported Verizon's decision. The data has allowed third parties to track wireless devices without their owners' knowledge or consent. […]

cnbc.com
Wed, Jun 20, 2018 at 6:08 PM

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Magna says out-of-home advertising is only form of traditional media to grow in 2018 (Billboard Insider)

Global ad spending is projected to increase 6% in 2018 but most of the new spending will go to online digital and mobile advertising. Magna says out of home is the only form of traditional media to grow in 2018. […]

billboardinsider.com
Wed, Jun 20, 2018 at 6:07 PM

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US-China trade war: pending tariff affects digital billboards (Billboard Insider)

“No one in the US makes LED’s so what the hell are we protecting.” – A US digital billboard manufacturer on the impending LED tariff. The escalating US-China trade war may be coming to a digital billboard near you. […]

billboardinsider.com
Wed, Jun 20, 2018 at 5:25 PM

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The Drum: Cannes Lions of the Day: Trash Isles wins Design Grand Prix, plus more Grand Prix winners

Other Cannes Grand Prix winners include: Corruption Detector from Grey Brazil Sao Paulo, Grand Prix Mobile Lions; Follow the Arches for McDonald's from Cossette Toronto, Grand Prix Outdoor Lions; Tagwords for AB InBev from Africa Sao Paulo for the Outdoor win; and Soccer Song for Change for AB InBev from Ogilvy Cape Town in the Radio & Audio Lions category. […]

thedrum.com
Wed, Jun 20, 2018 at 5:18 PM

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