Why there is a huge chasm between the capabilities of digital OOH and how it’s currently used (More About Advertising)
Marketers need to catch up with technology and have the same expectations of OOH as they do social media, using it to serve up relevant, of-the-moment content. It certainly shouldn’t be the norm to show the same poster, in the same place, week after week. A digital agency would be fired if they delivered one tweet a fortnight – why shouldn’t the same rules apply to OOH? […]
Fri, Jun 22, 2018 at 12:37 AM