Internet-age companies drove ad spending. Eleven web-based marketers—including Amazon, Alphabet (Google), Expedia Group and Netflix—boosted spending 24.4 percent (see graphic). Spending for the rest of the LNA—189 companies—fell 0.4 percent. […]
On Tuesday (June 26), the California Senate Committee on Transportation and Housing is scheduled to consider a proposal to authorize a pilot project to allow digital billboards with advertising on California highways. The proposal (AB-1405) calls for 25 digital billboards on highway right of way. […]
I bought a piece of property at a distressed sale. There’s a billboard on the property which is leased to an out of home company. There are back taxes due on the property. […]
Technology from AJT Systems is involved in more than 6,000 events every year from professional sports to high school sports and everything in between. This includes live productions at the highest levels of the broadcast business in the United States such as driving graphics for ESPN broadcasts and ESPN live productions for colleges and universities over ESPN3 and ESPN+. […]
Quick-service, or fast food restaurants won big in the Outdoor category at the 2018 Cannes Lions International Festival of Creativity. […]
When Autonomous Vehicles are in, Out of Home will be out - part 2. Autonomous vehicles scare the hell out of me. Not from a safety perspective. […]
The outdoor ad sector is growing at a time when a lot of traditional advertising is declining, and now is in consolidation. It’s just hard to work out who will end up as the leading market player. APN Outdoor looks like it may be ahead of the rest. […]
oOh!media is placed in a trading halt and Macquarie Capital launch a $320 million equity raising, fully underwritten by the investment bank to help fund the purchase. Street Talk understands the deal will be structured as a 1-for-2.5 non-renounceable rights issue, with the offer price pegged at a 10 per cent discount to the theoretical ex-rights price. […]
His conclusion was very simple: “Buying services are no longer bringing value to the OOH Industry” (billboard owners). His solution, go direct to client. Here’s the part which makes you sit up in your chair, leaning in, making sure you heard that right: “do not recognize the Agency/Buying Service. […]
When you walk into any Arby’s location from here on out and order a soda, you won’t be asked if Pepsi is OK when you order a Coke. The fast-food chain has officially swapped Pepsi beverages for Coca-Cola products at all of its locations. […]
As you may have read recently, some of the major mobile phone carriers are enacting policy changes regarding the distribution of location data to third-party processors. We want to assure our members that these recent changes will in no way impact the development of the Insights Suite, and provide some perspective on these issues. […]
Brands are seeing huge success selling everyday goods and services that the traditional New Yorker can't get to in a normal week. In fact, companies like Target, Peapod and Seamless have found subway, bus and rail OOH to be a gamechanger for them. Target has recently run campaigns in the NYC subway that say "You take the train, we'll take the bags" as the tagline to free delivery services. […]
The consolidation of Australia's out-of-home advertising sector is ramping up as French giant JCDecaux's move for APN Outdoor could come to a head and oOh!media swooped on Adshel for $570 million over the weekend. JCDecaux and APN Outdoor started engaging overnight on Friday, as revealed by The Australian Financial Review on Saturday morning. […]
Hurricane season has arrived, and it’s very important to us that you are prepared. We’ve created some resources to help: the brochure Hurricane Preparation Procedure and the blog post Preparing Your LED Display for a Hurricane. Minimize impact during the storm and then bring your billboard back online as quickly as possible. […]
The campaign celebrates the FIFA World Cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen. Participants are treated to a show of skill from Shaqiri and are invited to get involved and play a few shots against the Swiss star. […]