Editors’ Picks

Why the OOH industry must beware of the obsession with targeting (Campaign)

But this whole targeting-obsessed scientism is far from being the only game in town. I would not deny for a moment that targeting is vital to many areas of marketing communication. But it is nonsense to treat advertising with the mindset of a kind of digital Taylorist, and to ignore the wider context in which messages are processed and in which brand trust is established. […]

campaignlive.co.uk
Wed, Jul 25, 2018 at 5:47 PM

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16:9: Why When It Comes To Digital Signage Screens, Bigger Isn’t Necessarily Better

When it comes to displays in digital signage, just about all the attention goes to screens that have steadily grown bigger, skinnier and brighter. Not a lot of attention or time has been spent on small screens – but there’s a real and growing market demand for displays in places like retail that don’t eat up all the merchandising space and better suit the store environment. […]

sixteen-nine.net
Wed, Jul 25, 2018 at 5:44 PM

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DOOH ad tech firm Ayuda enhances its capabilities by integrating with Seedooh’s campaign reporting platform (AdNews)

"While Ayuda has been providing static and digital POP (proof of posting, and proof of play) solutions to media networks for more than a decade, Seedooh’s platform helps Ayuda bring POP reporting to the next level by providing independent verification and control methodology via intuitive and seamless web experiences," Ayuda global VP of business development and marketing Daniel Fleischer says. […]

adnews.com.au
Wed, Jul 25, 2018 at 5:41 PM

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Branded Cities and NinthDecimal integrate out-of-home and mobile advertising

Branded Cities (BC), an Out-of-Home (OOH) media company in North America and NinthDecimal, an omni-channel marketing platform, are collaborating to amplify OOH campaigns with mobile advertising. Marketers will have the ability to create one-to-one conversations at Branded Cities’ OOH locations, continue engagement at influential moments and receive actionable audience insights. […]

brandedcities.com
Wed, Jul 25, 2018 at 5:38 PM

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Legal Marijuana Sparks Explosion of Billboard Ads (Billboard Insider)

It’s estimated that it will be a $21 billion industry by 2021. This is good news for the out-of-home industry. Here at BillboardsIn, we’re seeing an explosion of requests for marijuana-related billboards. […]

billboardinsider.com
Wed, Jul 25, 2018 at 7:10 AM

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A History of Outdoor Advertising (OOHToday)

It lists remarkable moments in Out of Home history citing ‘firsts’ in Outdoor Advertising. Firsts, like the introduction of 24 and 30 sheet posters, the standardization of structures, illumination, mapping, transit, the bombing of a plant office by 60’s underground antiwar Weatherman, computer painting and formation of #OAAA and TAB, now #Geopath. […]

oohtoday.com
Wed, Jul 25, 2018 at 4:08 AM

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16:9: Digital Signage ROI: The Emperor’s New Clothes?

Guest Post: Jørn Olsen, ProntoTV Looking back at the last few years in the digital signage industry, there has been an increase in articles and a growing focus on ROI. It has become a buzz phrase for sales and marketing reps, and a holy grail for clients. I am a marketing manager for a digital signage company in Norway, so I’ve used my share of ROI slides in presentations. […]

sixteen-nine.net
Tue, Jul 24, 2018 at 5:40 PM

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Kym Frank: In a world of distraction and media fragmentation, out-of-home advertising is the precision-measured attention driver (OOHToday)

Every day out-of-home faces up to the juggernaut of television. TV viewing is highly variable and it is undoubtedly fragmenting – rapidly. The real growth, especially among the young, is in streaming sources that are not ad-supported. […]

oohtoday.com
Tue, Jul 24, 2018 at 4:51 PM

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Digital Signage Expo Debuts DSE ONE-EUROPE Conference 5 December, 2018 in London (DSConnection)

Digital Signage Expo (DSE), the world’s largest international tradeshow and educational conference dedicated to digital displays, interactive technology and digital communications networks, will present DSE ONE-EUROPE on Wednesday, 5 December, 2018 at the Millennium Gloucester Hotel London Kensington in London, England, sponsored in part by the Digital Signage Federation. […]

digitalsignageconnection.com
Tue, Jul 24, 2018 at 4:44 PM

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How to protect your outdoor digital signs from overheating or overcooling (DSToday)

Outdoor digital signage requires temperature control to keep your screens and other electronic equipment, operational. To get the outdoor digital signage specification that your project requires, it's likely that you will need a custom solution, equipped with the proper heating and cooling elements that have been expertly designed by an engineer to suit your requirements. […]

digitalsignagetoday.com
Tue, Jul 24, 2018 at 4:35 PM

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Media Post: Top 5 Out-Of-Home Advertising Trends

Out-of-home is the only traditional media seeing ad spending growth right now, and for good reason. It remains relevant despite continued development and deployment of new media that have drawn eyeballs away from newspapers, magazines and linear television. That has led a lot of advertisers to want to explore this promising format. […]

mediapost.com
Tue, Jul 24, 2018 at 4:24 PM

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Indian Shopping Malls are Deploying Digital Signage (DSConnection)

Southcity mall in Kolkata is the largest mall in Eastern India with a gross area of 1,555,000 square feet. Anchoring major brands (like Spencer Retail, Zara, Sephora, Inox Leisure Ltd., Starbucks, etc.) in all categories, it attracts 70,000 to 80,000 people on a weekday and 170,000 to 200,000 people on a weekend. […]

digitalsignageconnection.com
Tue, Jul 24, 2018 at 3:32 PM

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Smart airports in Asia-Pacific (TTGAsia)

The era of robotics, biometric check-in and augmented reality has arrived in airports, promising to make the passenger travel experience more efficient and comfortable. Here’s a look at the latest technologies in Asia-Pacific airports, and new innovations ahead. […]

ttgasia.com
Tue, Jul 24, 2018 at 3:25 PM

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Thailand to roll-out national IoT network (Smart Cities World)

The state-owned telecoms company wants to develop a LoRaWAN network to support IoT services in line with the Government’s Thailand 4.0 agenda. CAT Telecom has chosen Actility’s ThingPark wireless LPWA connectivity platform to power a national IoT communication network roll-out, kicking off with a smart city solution for Phuket and soon to be followed by Bangkok. […]

smartcitiesworld.net
Tue, Jul 24, 2018 at 7:05 AM

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MediaPost: Vector Media Pulls In Social Influencers To Boost OOH, Experiential Campaigns

Vector Media, known for its digital and static out-of-home as well as experiential advertising, has developed a business model to pull social influencers into the mix that extends the life of campaigns. […]

mediapost.com
Tue, Jul 24, 2018 at 5:31 AM

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