Radio will continue to decline. With more (free and commercial free) listening options than ever, terrestrial radio will continue to decline. Digital is king right now. […]
Net revenue increased 5.7% to $419.8 million; Net income was $100.4 million; Adjusted EBITDA increased 7.6% to $195.8 million; Three Month Acquisition-Adjusted Results: Acquisition-adjusted net revenue increased 3.4%; Acquisition-adjusted EBITDA increased 5.4%. […]
A highly effective content management system (CMS) should lie at the heart of every hospitality business. The very best hospitality CMS will inform both employees and consumers alike, providing data-driven insights, relevant information and content to create aspirational, superior customer engagement. […]
Most if not all commercial leases including Billboard leases do not have the right language in the insurance section of the Lease Agreement. I would say that 95% of attorney’s themselves do not pay sufficient attention in full detail to the language in the insurance provision. Almost all leases contain language in the insurance section that deals with automobile language, personal injury. […]
Almost 20 years in this industry and more trade shows than I can count has left me a little jaded, and tough to impress, but my tiny little mind was steadily blown during a 90 minute tour Tuesday around the Montreal head office and studio of Moment Factory. […]
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Ten years from now, which trends may have the biggest impact on how marketers use OOH? It’s likely to go beyond digital screens, flexible trading, and better verification and reporting. The trends that will play out in the next decade will make the most of internet connectivity, data and mobile communications capabilities. […]
Rising rents for brick-and-mortar locations and competition from online retailers have left many storefronts in New York City unoccupied for months at a time. One digital startup is looking to take advantage of that real estate for advertising. […]
The DOOH campaign ran on the entire Exterion Media digital NS (Dutch Railways) network (270 digital screens) and on 100 digital screens from other outdoor advertising operators across the Netherlands. In this campaign, Samsung wanted to promote the Galaxy S9’s new revolutionary camera to its target audience of Millennials. […]
If the customer has a short timeline and a limited budget, I will be wasting everyone's time and effort if I design a high-end LED solution. For starters, lead-times on LED are typically much longer than thin-bezel LCD displays and fine pitch LED is more expensive (though the cost delta is shrinking rapidly). […]
PRN, part of the STRATACACHE family of marketing technology companies, has added several new features including a real-time analytics portal that gives c-store operators better insight into customer behavior and buying habits. "C-store operators encounter a different set of challenges unique to their business. […]
The Board held a meeting attended by each of the six members of the Board. At that meeting, the Board considered whether to declare the Hale Transaction to be a "Superior Proposal" (as defined in the Merger Agreement). After discussion, each member of the Special Committee, Mr. […]
Here are some common types of coverage your out of home business will need: Workers Compensation. Required if you have employees. Replacement coverage for billboards and equipment. […]
In Part One, posted August 1, Myron Laible explained OAAA problem solving. In Part Two, Ken Klein describes the advance of digital billboards, and OAAA’s role. More than 8,000 digital billboards are deployed nationwide, a tribute to new technology, advertiser demand, and regulatory acceptance. […]
Look at the OAAA’s 2017 list of top out of home advertisers. Tech firms are in bold. MCDONALD’S RESTAURANT; APPLE; GEICO; AMERICAN EXPRESS; GOOGLE; AMAZON; COCA-COLA HBO VERIZON CHEVROLET NETFLIX WARNER BROS PICTURES SPRINT STATE FARM AT&T METRO PCS SAMSUNG DISNEY TOYOTA COMCAST Insider expects that the list will tilt even further towards tech firms next year. […]