How Samsung reached Millennials through DOOH advertising (Exterion)
The DOOH campaign ran on the entire Exterion Media digital NS (Dutch Railways) network (270 digital screens) and on 100 digital screens from other outdoor advertising operators across the Netherlands. In this campaign, Samsung wanted to promote the Galaxy S9’s new revolutionary camera to its target audience of Millennials. […]
Tue, Aug 7, 2018 at 4:33 PM