This could all change if a stealthy bill now wending its way through the state Legislature is approved. Assembly Bill 3168, authored by Los Angeles-area Assembly member Blanca Rubio, could open our freeways to a massive increase in digital and static billboards. […]
The 4 million dollar campaign includes 36 billboard and out of home ads throughout Southern California boldly showcasing the word "cannabis" against vibrant photography. Each one depicts various locations throughout SoCal with different "characters"--a surfer, a roller skater, a body builder, a bike rider and more--but their faces are intentionally out of frame. […]
It’s fundamentally important to remember that people don’t like to be advertised to. This is why the most successful advertisement campaigns disguise themselves as experiences; by appealing to some human emotion. […]
We're really doubling down on auditing, transparency, and operational processes. We've spent the past eight or nine months doing a deep qualification and validation process of our network and on our campaigns, and how we report on those. So, that was a huge lesson learned. […]
The Digital Signage Federation put on a terrific mixer Wednesday night in Montreal, with a 100+ industry vets and newbies gathered at the splashy top floor event-hosting digs of Stingray Media. […]
White LEDs are the hidden light source that illuminates today’s LCDs and are embedded inside the enclosure, behind the LCD layer or along the edges. In the case of direct-view LED displays, the LEDs both create the illumination and are the color source for the entire image. […]
Revenues of $401.7 million. Operating Income of $32.9 million; Net loss of $5.2 million, $0.04 per diluted share, including a $42.9 million Goodwill Impairment Charge; Adjusted OIBDA of $125.2 million; AFFO of $77.2 million, $0.55 per diluted share; Quarterly dividend of $0.36 per share, payable September 28, 2018. […]
[00:51] There is a growing emphasis on Smart Cities and Smart Enterprise, or Industrial IoT. How does digital signage play a role in this industry? [03:25] What are some of the challenges with deploying voice applications (such as Alexa) with Digital Signage? […]
Outdoor Advertising Sales Success 101. I love the Out-of-Home business. I just don’t always like what is going on in the business. […]
Formetco has recently completed installation of four FTX digital billboards across Canada including 28' by 56' digital billboards on Toronto's Gardiner Expressway. These new displays will provide advertisers a daily circulation of 120,000 vehicles on the largest highway digital billboards in Canada. Two more digital boards will be erected on the Gardiner in September. […]
I had breakfast in Montreal with an industry friend yesterday, who filled me in on a project that genuinely addresses the notion of digital signage and smart cities. There are 100s of rectangular LED screens in the central business and tourist districts, some in stacks of two or three, telling motorists where parking lots are located and whether there are spaces available. […]
The cannabis industry is one of the fastest-growing in the US, with eight states now approved for recreational use, and U.S. retail sales of legal cannabis products expected to rise to $14 billion by 2021. Fast forward to 2027, and spending on legal cannabis worldwide is expected to hit $57 billion. […]
That might be an exaggeration, but Outcome Health found that patients are waiting an average of 30 minutes in the exam room -- and for a company like Outcome, a half-hour is significant opportunity to reach patients. “Just a small percentage of that time in the exam room is with healthcare professionals,” said Matt McNally, CEO of Outcome Health. “That time in the exam room is scary. […]
One of the biggest banks in Slovakia, Slovenská Sporiteľňa, has halted the usage of outdoor advertising like billboards and citylights in its communication as of August 1. So far the bank was one of the top five outdoor advertisers. It spent €1.2 million on outdoor advertising in 2017, according to the Sme daily. […]
The company developed a Visual On Demand Experience Solution Faucet with an integrated display that can detect users and display content when they go to wash their hands in a restroom. The solution also uses blockchain technology to confirm the user impression. Advertising in the restroom "The digital faucets provide unprecedented insight for advertisers. […]