Editors’ Picks

16:9: Why Big Retailers Like Whole Foods Are Deploying Digital Endcaps And Shelf-Edge Displays

Retail is one of the most-chased vertical markets in all of digital signage, but if you ask people who really know this tech, but also really know retail, they’ll tell you they’ve rarely seen it done well, or right. I tend to agree, and sometimes its not the whiz-bang flashy stuff that makes a difference, but the more pedestrian stuff that does the whole right message/right time thing. […]

sixteen-nine.net
Wed, Sep 5, 2018 at 10:38 PM

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QSR operators’ digital signage life extension planner (QSRWeb)

This is the high-profile tech we use to connect with customers and sell the menu our teams work so hard to deliver daily. But image-reliant tools like digital signage improve at a stupifying rate that can have the QSR operator reaching into his or her pockets almost monthly to keep up with the latest and the greatest signage technology. […]

qsrweb.com
Wed, Sep 5, 2018 at 10:31 PM

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Samsung Insights: 4 Common Digital Signage Mistakes and How to Avoid Them

The best way to ensure long-term success with a digital signage deployment is to do careful planning upfront. Here are four common rookie mistakes, and how first-time digital signage network operators can dodge them: 1. […]

insights.samsung.com
Wed, Sep 5, 2018 at 4:49 PM

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How the oldest ad medium innovates: examples of recent successful OOH campaigns (EMCOutdoor)

The combination of traditional and digital formats is making each media type more powerful and generating more highly targeted impressions. With all the new technological advances propelling the industry forward, it’s important to look at what brands are doing with this extraordinary opportunity to innovate. […]

emcoutdoor.com
Wed, Sep 5, 2018 at 4:19 PM

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JCDecaux Singapore rolls out first digital bus shelter ads since winning contract from Mediacorp (Mumbrella)

The out-of-home ad firm claimed the screens at Orchard Road and in Singapore’s Central Business District are the largest free-standing digital screens in the city state. The roll-out comes after JCDecaux Singapore won a seven-year contract with the Land Transport Authority to take over the advertising rights to 1,459 bus shelters across the country. […]

mumbrella.asia
Wed, Sep 5, 2018 at 4:56 AM

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Google’s Possible Journey Into the Out-Of-Home Advertising Industry (OnsignTV)

With a company as big as Google, anything is possible and they hardly have to worry about a particular move being a hit or miss. Google+ or Google Glass famously failed, but Google overall stayed strong. Next to them, the idea expanding the advertising field is really quite realistic. […]

onsign.tv
Wed, Sep 5, 2018 at 4:44 AM

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Why Billboards Are Now Playing a Big Part in Digital Marketing (TargetMarketing)

It recently came to my attention that from Sunset Boulevard in L.A. to London here in the UK; the traditional billboard is experiencing a resurgence in popularity with advertisers, marketers, and consumers. The billboard might be the descendant of one the oldest forms of human advertising, but the format is embracing its new role in a digital age. […]

targetmarketingmag.com
Wed, Sep 5, 2018 at 2:58 AM

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An in-depth look at the connection between DOOH advertising and the emerging smart cities (CityMetric)

Local authorities should be both upfront and cautious about the risks. In a time of disappearing budgets, it is understandable that councils will jump at any opportunity to improve their cities without spending a penny. Companies like JCDecaux and Clear Channel provide cities with street furniture such as bus stops and bicycles, in return for advertising space. […]

citymetric.com
Tue, Sep 4, 2018 at 11:47 PM

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In Australia, radio and out-of-home drive July ad spend, offsetting digital and TV falls, says SMI (Mumbrella)

Australian media spending edged 0.5% higher last month to $542.3m, driven by radio and outdoor advertising, reports the Standard Media Index. Driving the higher figures over the previous month were spending on radio and out-of-home, while TV and digital dipped 0.5% and 0.3% respectively in the month’s survey which included Cummins & Partners and Atomic 212 for the first time. […]

mumbrella.com.au
Tue, Sep 4, 2018 at 11:44 PM

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16:9: LCD Display Market Booming, Says IHS Markit In New Tracker Research

Research firm IHS Markit says the large format LCD display market is booming at the moment, with panel shipments hitting a record monthly high in July 2018 in terms of unit and area shipment. […]

sixteen-nine.net
Tue, Sep 4, 2018 at 11:41 PM

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How to optimise location data in out-of-home advertising (BandT)

Dollar for dollar, the out-of-home (OOH) channel is arguably the most powerful of all the major media. The digitisation of the world’s oldest channel and the technological capabilities that hardware and software platforms bring have reached significant scale across markets globally. […]

bandt.com.au
Tue, Sep 4, 2018 at 11:40 PM

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The City of Melbourne says Telstra’s new payphones are actually ‘advertising masquerading as payphones’, wants legal action (CMO)

The City of Melbourne confirmed it is pursuing a range of measures, including the possibility of legal action, in a bid to halt the roll out of a further 80 Telstra advertising structures fitted with super-sized electronic billboards across central Melbourne. The City of Melbourne said at 2645mm high and 1090mm wide, the new structures are nearly 50 per cent larger than the previous installations. […]

cmo.com.au
Tue, Sep 4, 2018 at 11:38 PM

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Speaker line up for DPAA’s Video Everywhere Summit 2018

October 30, 2018, The Roosevelt Hotel, New York. Denise Karkos, CMO, TD Ameritrade. Becky Brown, VP Global Marketing & Communications, Director of Digital Marketing Group, Intel. […]

videoeverywheresummit.com
Tue, Sep 4, 2018 at 11:37 PM

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Lessons from successful deployments of DOOH networks (DSConnection)

“Location is key when deploying a digital network. In today’s world of data, it’s wise to use this to best determine the potential success of your digital network.” “Taking a chapter out of Google’s Ad technology history, I strongly believe their analytics engine gave them the backbone of trust they needed to defend their technology. […]

digitalsignageconnection.com
Tue, Sep 4, 2018 at 11:35 PM

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New Zealand’s LUMO Digital Outdoor Chooses Ayuda for DOOH Business Operations (PRNewsWire)

LUMO is not quite two years old but is already forging a reputation as an innovative market leader that invests in prime CBD sites, premium LED technology and smart software that can count traffic volume in real-time, provide Free Branded WiFi and deliver clever dynamic ad content solutions that can enhance engagement, maximise recall and lift the value proposition. […]

benzinga.com
Tue, Sep 4, 2018 at 11:29 PM

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