Editors’ Picks

What Does The Walmart-Vizio Deal Mean For Retail Digital Signage? Both Not Much And Maybe A Lot (16:9)

by Dave Haynes. Walmart is buying VIZIO for $2.3 billion to get quick access to some 18 million active accounts on its smart TVs, via a platform and TV operating system called SmartCast. That platform gives Walmart a way to reach consumers at scale on connected TVs, a medium that is rapidly overtaking more traditional linear broadcast/cable TV. […]

sixteen-nine.net
Thu, Feb 22 at 4:49 PM

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Why Walmart is buying smart TV maker Vizio (CNN)

By Nathaniel Meyersohn, CNN. It's not to sell in-store TV ads. Walmart currently sells ads at physical stores and its website. […]

cnn.com
Thu, Feb 22 at 4:47 PM

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Summary and comments: OUTFRONT Revenues Grow 1.2% in 4Q 2023 (Billboard Insider)

Revenues up slightly, cashflow down slightly was how you could summarize the OUTFRONT 4Q 2023 press release, 4Q 2023 earnings presentation and conference call. Revenues increased by 1.3% in the fourth quarter of 2023. Billboard revenue increased 2.6%. […]

billboardinsider.com
Thu, Feb 22 at 4:44 PM

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SHARP releases a “cost-conscious digital signage” display lineup

SHARP Electronics of Canada Ltd. (SECL), subsidiary of SHARP Corporation Japan, has launched the all-new MultiSync PNME Series displays, the first of its kind jointly developed by Sharp and NEC engineering teams, and are equipped with an advanced feature set for clear and bright usage as a presentation device or large-scale messaging device. […]

Thu, Feb 22 at 3:44 PM

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Sue Frogley is appointed Group CEO at Talon after leaving Publicis Groupe (Media Village)

Frogley will join Talon from Publicis Groupe, where she was CEO of its media arm in the UK for over six years. Under her leadership, Publicis Media UK grew into a £2bn+ billings operation, thanks to several new business wins across its media agencies Zenith, Starcom and Spark Foundry. […]

mediavillage.com
Thu, Feb 22 at 3:35 PM

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AOPEN Now Marketing Military-Grade, Hyper-Rugged New Chromebox Mini 2 (16:9)

The Taiwan-based computing firm AOPEN has started pre-release marketing for a second generation of its Chromebox Mini series – describing the Chromebox Mini 2 ... […]

sixteen-nine.net
Thu, Feb 22 at 1:20 PM

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OUTFRONT Media’s Fourth Quarter And Full-Year 2023 Results

Fourth Quarter Revenues of $501.2 million Operating income of $111.0 million Net income attributable to OUTFRONT Media Inc. of $60.4 million, $0.35 earnings per diluted share Adjusted OIBDA of $151.7 million AFFO attributable to OUTFRONT Media Inc. of $108.1 million Quarterly dividend of $0.30 per share, payable March 28, 2024 NEW YORK, Feb. […]

OUTFRONT Media
Thu, Feb 22 at 11:49 AM

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Alphabetical list of 581 North American Out-of-Home Companies (Billboard Insider)

These 581 companies account for 500,406 total out of home displays, including 28,039 digital displays. […]

billboardinsider.com
Thu, Feb 22 at 11:45 AM

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United Airlines Using “Headless” Digital Experience Platform To Drive Some 1,800 Screens (16:9)

by Dave Haynes. US air carrier United Airlines has started rolling out color-coded directional signage for print and digital in the pre-security “lobbies” of some of the airports it serves, responding to customer feedback that what was in place needed work. […]

sixteen-nine.net
Thu, Feb 22 at 10:00 AM

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MRI Now Producing LED Billboards In New Facility Outside Of Charlotte, NC (16:9)

The Toronto-area LED display manufacturer and services provider Media Resources Inc. (MRI) is really doubling down on the idea of controlling the supply chain ... […]

sixteen-nine.net
Thu, Feb 22 at 8:54 AM

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What are retail media networks? (Creative Realities)

Brian Florko, Senior Vice President, Media Creative Realities, Inc. Retail media networks are built on retailer e-commercial and mobile platforms, allowing brands to reach consumers directly when they are shopping by these direct-to-consumer methods. […]

cri.com
Thu, Feb 22 at 12:10 AM

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Back to basics: What is billboard advertising? (OUTFRONT Blog)

Jay Fenster, Marketing Manager, OUTFRONT. Even Don Draper had a first day on the job. So today, we’re going back to the basics and putting together all the questions about billboard advertising we wish someone had answered for us when we were getting started. […]

outfront.com
Thu, Feb 22 at 12:10 AM

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Impressions of OOH advertising in Cape Town’s oldest and biggest township (DoohClick)

By Mark Bracey. Creativity was everywhere. I enjoyed visiting a critically acclaimed artist in their gallery, local restaurants and in particular Bridges Academy – endorsed by the likes of Ed Sheeran; a music studio and learning space offering “unemployed youth an inspiring and safe environment with access to world class technology and mentorship to help them thrive”. […]

doohclick.com · Promoted content
Thu, Feb 22 at 12:08 AM

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435 North American OOH ad operators ranked by number of digital billboards (Billboard Insider)

This list includes billboards only and not place based and transit. The count is based on display faces not flips so 1 digitial display counts as 1. We based the list of a review of websites and emails to company execs. […]

billboardinsider.com
Wed, Feb 21 at 9:35 PM

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Walmart Buys Smart TV Manufacturer Vizio, A Valuable Ads Data Asset (AdExchanger)

By Alyssa Boyle. Walmart’s advertising ambitions are growing. So it bought a TV manufacturer. […]

adexchanger.com
Wed, Feb 21 at 9:32 PM

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