It may very well be a financial buyer. Possible OOH suitors all might have barriers to purchase. Lamar has the debt capacity and a stock issuance facility to support a purchase but Insider doubts the feds will let Lamar purchase Fairway due to antitrust issues. […]
Kym Frank brought a custom Geopath OOH proposal to the North and South Carolinas’ Outdoor Advertising Convention in her speech to the group. As part of the measurement units they can offer of specific targeted audience segments . She shared data regarding QSR and #OOH in both states. […]
The campaign uses dynamic weather sync tech, to deliver bespoke copy during rainy conditions. “Using programmatic across outdoor advertising is something we’re really keen to be involved with. […]
OAAA is calling all creative types to throw their hat into the ring for the 2019 OBIE Awards -- the awards program that honors creative excellence in the OOH industry. Unlock those creative juices and escape from the rest of the pack with a prized OBIE award. Are you ready to flaunt that obelisk on the shelf behind your desk? […]
"NCM is going to be a first-party data company,” says Cliff Marks, president, National CineMedia. “This isn’t data we are buying from syndicated sources. This is data we are originating and tracking ourselves. […]
Company: Intersection Markets: Nationwide US Headquarters: 10 Hudson Yards, 26th Floor, New York, NY 10001 Phone: 212-644-6200 Email: hello@intersection.com Intersection operates a network of digital and static screens across multiple urban markets in the US including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Houston, Minneapolis, New Jersey, Pittsburgh and Seattle. […]
Halloween is the third largest holiday in the U.S., following Christmas and the Super Bowl, and almost 80% of households are expected to make related purchases. With over 171 million Americans celebrating Halloween each year, there is a huge opportunity for your brand to utilize the largest creative canvas to elevate your seasonal message—and to share a little scare! […]
Stampede has integrated its UK and European operations into the DCC Exertis AV Solutions division. The move will take full advantage of the DCC Technology Division’s infrastructure in the region. According to Stampede President & CEO Kevin Kelly, the move provides customers of Stampede and Exertis with a greater range of resource, products and support across those regions. […]
A technical glitch at Gatwick Airport earlier this year, which resulted in flight information screens crashing, brought to light the importance of reliable signage in the airport environment. Staff at the Sussex hub ended up having to write flight times on whiteboards and take a very personal approach to customer service when the problems hit during peak August travel period. […]
A group of 90 attendees from OOH media companies, law firms, billboard manufactures, and OOH suppliers heard from industry experts and participated in open discussions about the safety of their staff. “This was one of the best events I have attended in years,” commented one respondent to an event follow-up survey. […]
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An initiative to combine brand advertising on social media platforms with Full Motion Digital Out of Home (OOH) shows a significant incremental benefit to core brand metrics driven by social media. The uplift across brand funnel metrics including brand awareness, emotional response, brand consideration and brand action averages at a consistent incremental change of plus 23 per cent. […]
APN Outdoor shareholders will receive a special dividend of 30¢ per share along with the $6.40 per share of the scheme. The dividend will be paid on October 29, while deal payment will come on October 31. Last year, APN Outdoor was under immense pressure following the failed merger with oOh!media. […]
Insider’s take: Congrats to Lamar and Norton for a big win. Here’s hoping that this makes other cities think twice before they try to target the out of home industry with a selective tax or pass a law with little public notice combined with a gag order which prohibits out of home companies from talking about increased taxes or fees. […]
APN Outdoor CEO James Warburton has confirmed his exit from the out of home (OOH) business, following the acquisition of APN by French multinational JCDecaux for $1.2 billion in June. JCDecaux Australia CEO Steve O'Connor was tipped to lead both firms. […]