Here are the eight winners and one highly commended entry in the awards for outstanding AV projects. Broadcast and Media Project of the Year (Sponsored by Leyard). Kate Dawkins Studio – World War One Remembered: Passchendaele Centenary Event. […]
The world’s increasing demand for quick, personalised service often clashes with budgetary concerns and the limited throughput that individual workers are capable of. Fortunately, there’s a solution: touch-enabled, digital smart kiosks. Today’s smart kiosks are a far cry from the slow, unresponsive touchscreen stands of old. […]
The number of ways how you can improve the customer’s experience in your store with advertising displays goes beyond your imagination. That's because with proper software you get a chance to deliver any kind of dynamic content. You craft your own success here. […]
Inside the Demand for LED Video Walls. The fast-escalating demand for LED video walls is illustrated by the sheer volume of manufacturers getting in the game. AV industry consultant Alan Brawn of Brawn Consulting estimates that there are about 1,000 direct-view LED suppliers in China alone. […]
Big Changes Coming for Measurement. Increased Awareness of the Pitfalls of Hyper-Targeting in OOH. Consumer Privacy Is Front and Center. Real-time Data as The Backbone of DOOH in Smart Cities. Programmatic DOOH Landscape Will Continue to Grow. […]
All across the country, pro sports organizations trying to reach their fans, are increasingly using dynamic capabilities of digital out-of-home (DOOH) displays to engage people in new ways. […]
Kristin Carlin, PROMOTED, Managing Director at Billups, Los Angeles. 3 yrs 10 mos. Previous- Billups, VP, Plan and Buy for ABC Entertainment. […]
A pilot lets you test everything out in the real world but on a small scale in a controlled setting, giving you a chance to evaluate your resources and goals before making a public commitment. It also increases buy-in from stakeholders. Everyone on the team gets to see what the system is like on the ground, as it were, and make adjustments before the launch. […]
Ads can be seen on digital OOH sites across London and aim to reach commuters. Specialist programmatic agency Infectious Media is buying placements in real time by connecting its programmatic technology to Primesight’s inventory via the BroadSign platform. […]
United States, advertising revenues, 1995 - 2016; annual average % change: Outdoor: +2% : TV: +1% Radio, magazines and newspapers declined. […]
The VMO Active network reaches more than 1.1 million consumers in nearly 700 clubs. Hill says the addition of Anytime Fitness sees the VMO market share in health club advertising rise to 80% across Australia. VMO will represent Anytime Fitness effective immediately with former Collective Media Chief Executive Andrew Sneddon, joining the organisation as General Manager - VMO Active. […]
From November 2018 through January 2019, Pandora’s campaign will be featured in high-traffic travel hubs across airports, buses and railroad stations in Atlanta, Miami, Nashville, New York City, Oakland, San Francisco, and more. Pandora will also run a custom 250-ft LED billboard at the World Trade Center station’s Oculus transportation hub in New York City. […]
The CLEDIS display – new tech that is micro/mini/something LED versus the normal surface-mounted LEDs we see most places – went up recently as a back wall of one of the few retailers out there that would look at the price tag and shrug – Apple. The cost would be north of $1.5 million USD for this very pretty moving wallpaper. […]
Innovations developed by online advertisers are working for billboards. Most forms of conventional advertising—print, radio and broadcast television—have been losing ground to online ads for years; only billboards, dating back to the 1800s, and tv ads are holding their own (see chart). […]
A billboard start-up exec was elected to the Ohio Legislature. The legal-cannabis category expanded. And some states will have more road money. […]