Editors’ Picks

16:9: Anti-Racism Center Uses AR, Contactless Payments To Raise Funds Off Sidewalk DOOH Screens

This is an interesting mash-up of augmented reality, sensors, contactless payment tech and digital OOH displays executed by JCDecaux in Norway, for the Norwegian Centre Against Racism In Lillestrøm. The fundraising campaign shows a bunch of white power thugs, on a street furniture screen, approaching people and chanting their nasty bile. […]

sixteen-nine.net
Wed, Nov 14, 2018 at 5:36 PM

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European OOH Automation and Programmatic Buying Technical Workshop November 28, 2018, Amsterdam (Ministry of New Media)

10.00 Welcome | Stephanie Gutnik | VP of Business Development | Broadsign. 10:15 The Sell Side: Channel Conflict in Programmatic. – Jeremy Noya | Digital IT Manager | Exterion NL; – Danny Tournier | Managing Director | Beyond Outdoor; – Daniel Wunsch | Director, International Operations and Network | Executive Channel Network; 11:00 Case Studies: The Real World. […]

2018automation.ministryofnewmedia.com
Wed, Nov 14, 2018 at 10:38 AM

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Stott Outdoor Employees Lost Homes in CA Fire (Billboard Insider)

Stott has a total of nine employees that have lost their homes. The majority of these are frontline employees that are hourly employees posting and maintaining our structures. Could you disseminate the link below in an upcoming BI as we look for help? […]

billboardinsider.com
Wed, Nov 14, 2018 at 7:58 AM

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16:9: Media Giant Bloomberg Repurposes Social News Videos For DOOH Screens

Via Digital Signage Pulse. The financial news giant Bloomberg now sees digital out-of-home as a market for the social media-angled news briefs it started about a year ago, under the handle TicToc. […]

sixteen-nine.net
Tue, Nov 13, 2018 at 6:41 PM

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CEO Sean Reilly: digital billboards perform well, Lamar is open to making more acquisitions (Billboard Insider)

Our same-board digital performance continues to shine, up 7.2% in Q3. By the end of Q3, we had added an additional 129 new digital units. We expect that number to be roughly 175 by year-end. […]

billboardinsider.com
Tue, Nov 13, 2018 at 6:40 PM

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16:9: STRATACACHE has made 18 acquisitions in 15 years, and is not done

It is the second major acquisition led by Huelsermann since his team was set up a year ago. Huelsermann, and ultimately Riegel, have more than 30 potential deals a month come on their radar. […]

sixteen-nine.net
Tue, Nov 13, 2018 at 6:38 PM

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Forbes: How IoT, smart cities tech and OOH can be applied in retail

“The future of digital signage is predicated on our ability to help brands reach their targeted audience,” Ishac points out. “And the good news is that with Intel’s help, we can analyze massive data sets. We understand where consumers have been, are in the present and where they’re going—and leverage that to target them with the right message at the right time. […]

forbes.com
Tue, Nov 13, 2018 at 6:37 PM

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The fundamentals of understanding your audience in digital signage (Retail Customer Experience)

Digital signage is shaking things up in the game of dynamic interactions with clients. Therefore, we prepared a simple step-by-step guide for you to show you what you need to know about your customers. Applying our best practices to your retail business can help you reach a new level of that desired ‘customer engagement’. […]

retailcustomerexperience.com
Tue, Nov 13, 2018 at 6:35 PM

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Pepsi targets taste testers through programmatic digital OOH campaign (Marketing Dive)

Pepsi partnered with Broadsign DSP firm Platform 161 for the contextual programmatic digital OOH component of the campaign. The soft drink maker leveraged Resono mobile beacon technology to create a unique ID for users logged in from several apps, which would trigger the digital OOH displays when a taste tester walked into a mall. […]

marketingdive.com
Tue, Nov 13, 2018 at 6:28 PM

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How billboard ads are designed (DOmedia)

The face behind a billboard is usually a creative designer with a background in graphic design. These designers have a lot riding on them to create a captivating and profitable billboard design. Now, what does the design process look like? […]

blog.domedia.com
Tue, Nov 13, 2018 at 6:26 PM

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WSJ: The Surprising Power of Old-School Billboards vs Social Media in Driving Sales

In this 2-minute video, Brex CEO Henrique Dubugras reveals how much more his startup has profited from billboard advertising as opposed to ads on social media. […]

wsj.com
Tue, Nov 13, 2018 at 6:21 PM

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How the 20 Times Square digital billboard was built (Building Design Construction)

The solution entailed demolishing 70% of the existing building, leaving a 10-story, L-shaped configuration along 47th Street and Seventh Avenue. The team took painstaking measures to save the street-facing structure of the DeMille, a plan that met the city’s requirement for saving at least 25% of the existing floor levels. […]

bdcnetwork.com
Tue, Nov 13, 2018 at 2:32 AM

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McDonald’s Colombia uses interactive digital signage to get customers dancin’ in the streets (QSR Web)

The companies deployed an interactive display at a JCDecaux Colombia bus shelter in Bogota to celebrate the brand's fiftieth anniversary of its trademark Big Mac sandwich. The outdoor displays challenged users to a dance-off, offering a chance to win McDonald's collectible item, the McCoin, for the trouble. The display featured silhouettes of figures in certain dance poses. […]

qsrweb.com
Tue, Nov 13, 2018 at 2:28 AM

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OOH Colleagues: Here is the Targeted Fund to Help Industry Employees Who Have Lost Their Homes in Northern CA Fires

 […]

gofundme.com
Tue, Nov 13, 2018 at 2:00 AM

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The latest acquisition by STRATACACHE: digital signage system integration company Sys-Team (PRNewswire)

STRATACACHE further expands its global service delivery footprint, adding the experienced 35-person Sys-Team team of technicians, engineers and installers to the current 750 employees in the STRATACACHE family. […]

prnewswire.com
Mon, Nov 12, 2018 at 5:41 PM

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