Before I started, I did the typical research on the EMC website to learn as much as I could on my own about Out of Home advertising, but none of that could compare to the behind-the-scenes of what they do day-in and day-out. I had so much to learn! […]
Will the big 3 (Lamar, Outfront and Clear Channel Outdoor) consolidate? If it happens it will be next year or the year after. […]
The company said it operates some of the UK's "most prestigious" digital outdoor locations, including the BFI London IMAX; Holland Park roundabout, which formed part of its exclusive external rights to London's two Westfield shopping centres; the Birmingham Media Eyes above New Street Station in Birmingham; and digital out-of-home assets across the 10 key cities and retail centres in the UK including Birmingham, Manchester, Liverpool, Glasgow and Edinburgh. […]
The dual 320sq m screens allow advertisers to create campaigns that can interact with one another on a scale that can’t be found anywhere else in the country. The advertising assets are in prime position within the car park (facing the Tullamarine Freeway), which handles over 45,000 vehicles inbound each day. […]
“One of my biggest takeaways from DSE 2018 was how we still do not have many outdoor touch screen options.” ANGEL CORDERO. Signage & Kiosk Solutions – Walt Disney Parks & Resorts. […]
Called PASTE, the system ensures clients know exactly when and where their posters have run through a detailed reporting system. Clients of Phantom Billstickers receive a real-time photo feed with map coordinates of their campaign immediately upon installation. Each installation is automatically checked off in the system so the client can see in their campaign dashboard the level of fulfilment. […]
The NHL’s Philadelphia Flyers pro hockey team has established a Family Fun Zone in its home arena, the Wells Fargo Center, that’s largely built around interactive technology. The team worked with Philly-based MVP Interactive on four different fan experiences – including a couple of augmented reality photo set-ups. I’m partial to the one that enables people to photobomb player photos. […]
It comes after a court heard a gang of dealers in Whitechapel, London, had used the kiosks to sell drugs - making an estimated £1.28million in the process. The machines are intended to replace BT’s outgoing payphones. Bristol City Council planning officers rejected applications submitted earlier this year after reports the Wi-Fi-providing kiosks were being exploited by drug dealers. […]
TfL’s outdoor advertising sites are the most lucrative in the world, generating £147 million a year to reinvest in public transport. About £20 million a year comes from food adverts — of which an estimated £13 million could fall foul of the new rules. […]
Cell towers (15% of ABR) and wireless (45% of ABR) represent around 60% of Landmark’s revenue. With the continuing shift in the industry from static to digital billboards, Landmark expects to benefit as certain ground leases in its portfolio participate in the growth of advertising revenue on those billboards. […]
When it comes to digital signage hardware, end users have two major options: media players and displays with an integrated System-on-a-Chip. Samsung first launched SoC displays in 2012, and has argued ever since that the displays offer a major advantage to media players. Other companies, however, contend that SoC isn't all it's cracked up to be and media players are still the best bet. […]
"One of the biggest takeaways from this survey is how e-paper technology is perfectly placed for meeting the future needs of the bus transport market," adds Robert. "Not only does it meet all the top priorities for selecting a technology, but it can be implemented quickly without grid power, meaning operators can quickly see a return on their investment". […]
Creative Realities Inc. (Nasdaq: CREX), has been working toward uplisting to Nasdaq from the over-the-counter market on which it had traded. The company announced the pricing of an underwritten public offering of 2.9 million shares of common stock and warrants to purchase 1.4 million shares of common stock, at a combined public offering price of $3.50. […]
This is a clever play on the crazy stunt by the artist Banksy, who programmed one of his paintings to shred as soon as it was sold on auction (it only half-shredded). Within 48 hours of that happening, the Norwegian wing of JCDecaux had put together and executed on a program on a street poster that looked very much like the Banksy stunt. […]
BrightSign is the latest digital signage tech company to build analytics into its offer, though it is via partnership and done a little differently than some other companies in the ecosystem. The Silicon Valley-based Roku spinoff BrightSign has integrated BlueFox’s WiFi sniffing technology into its range of digital signage media players. […]