If you’ve been watching network TV lately, you’ve likely seen some of your favorite GEICO commercials from years past. The insurance company, known for their hilarious TV ads, is asking fans to vote for The Best of Geico for a chance to appear in an upcoming commercial. This tongue-in-cheek online ad asks for your vote. […]
Out-of-home advertising group Ocean Outdoor said it had secured an exclusive long-term contract with Southampton city council to provide digital roadside advertising screens. Under the terms of the 10-year contract, the company said it would upgrade and develop all of the council's existing and new roadside billboards within the city centre. […]
Digital signage hardware, software, and network service provider Stratacache has purchased a tablet and computing device manufacturing company based in Ningbo, China. As part of the acquisition, the company, which was formerly known as Popscreens, will rebrand as Scala China. […]
We expect a large consolidation of location data providers — they’ll partner with DSPs, TV and DOOH solutions to win market share. Location data improvement will be on quality of signals, as the stakes for accuracy become high with attribution and we dig into the correlation between visits and sales. […]
Karine Moses is appointed President, Bell Media Québec. Based in Montréal, Moses' new role encompasses all programming, production, and scheduling operations for Bell Media's French-language TV properties including RDS. Reporting to Randy Lennox, President, Bell Media, Moses continues to lead Bell Media's Astral division and retains her current sales responsibilities in Québec. […]
Since September, New York City’s waterways have been invaded by a single boat equipped with a 20 feet tall by 60 feet wide LED screen, broadcasting ads to passersby. The operation is courtesy of Ballyhoo Media, a company that launched an identical business in Miami 2016. The floating billboards immediately brought intrigue and some disdain from New Yorkers. […]
OOH growth is driven by DOOH. Programmatic forecast to grow 19.2 per cent in 2019 as the model starts to be adopted across other media e.g. TV, DOOH. […]
Hailed as ‘The European destination for the global AV industry’, it's 16th edition is taking place at the RAI Amsterdam from 5 to 8 February 2019. For 2019, the show's net exhibit space has gone up 5% to 56,100m2. We’ve extended Hall 5 so that it can hold about 30% more exhibitors. […]
Using Bluetooth Low Energy [BLE] beacon technologies, 2-way communication between digital signage and mobile devices is achieved, and allows for the delivery of highly targeted promotions based on location as well as the ability to control digital signage playback from a mobile device.” It’s not just beacon technology that can deliver these personalised experiences. […]
Digital signage has been rapidly expanding its reach in nearly every market and area, especially indoors. Now, both large and small retailers are using digital signage in greater numbers to advertise, boost branding improve customer experience, according to the Digital Signage Future Trends Report. […]
Dynamic content is any content that updates automatically. As a general category, this can include motion or video content, though these are basic examples. More impressive dynamic content will offer static, moving, or video imagery that changes in response to a preset trigger or condition being met. […]
Increasingly, urban design can be downright hostile to those sleeping on the streets. This winter, however, the Swedish capital of Stockholm is offering a brilliant and big-hearted antidote to a sweep of anti-homeless "defensive design" tactics popping up in both European and American cities. […]
Origins’ Foot-Overbridge (FOB) is India’s first ultra-modern FOB connecting commercial viability to public utility with a 42-meter long overbridge used by thousands of people every day. The idea was to create a modern infrastructure that merges commercially viable digital spaces with socially useful infrastructure. […]
Major outdoor player JCDecaux is speculated to be the top pick for the City of Sydney contract, worth roughly $300 million. The City of Sydney contract, which encompasses street furniture, buses, and trains across the city is one of the country’s most sought after contracts. […]
Dentsu Aegis Network, Publicis, Billups, Rapport, Pivot Media, SW Media, Wilkins, MacDonald Media. […]