WSJ: Audi and Starcom Turn to Data Firm PlaceIQ to Gauge Whether Mobile Ads Work
Advertisers are starting to pump more money into mobile ads. But one of the medium’s great promises–that brands will be able to use location data from mobile devices to deliver more timely and relevant ads–has been largely theoretical to date. But the technology firm PlaceIQ is making strides with the data it’s collected from mobile devices and other sources. […]
Wed, Aug 26, 2015 at 2:03 AM