Willem Dafoe Scares Pedestrians from a Digital Billboard

As countless households and tailgate party regulars around the country prepared for Super Bowl 50, and long before the Denver Broncos actually triumphed over the Carolina Panthers 24 to 10 at Levi’s Stadium in Santa Clara, California, Snickers and ad agency BBDO New York collaborated with legendary actor Willem Dafoe to make a splash during those coveted commercial breaks with the latest version of their  “You’re Not You When You’re Hungry” campaign—a prestigious honor shared by the likes of Joe Pesci, at least one Gremlin and everyone’s favorite foul-mouthed and self-deprecating senior citizen Betty White. […]