Why treating DOOH campaigns like traditional billboards is a mistake for advertisers (Hivestack via Open Mic)

By Will Brownsdon (managing director EMEA, Hivestack) While the creative innovations in DOOH are clear for all to see, many are yet to embrace the transformative buying models afforded by programmatic DOOH and are opting to only buy static out-of-home (OOH) inventory the traditional way. […]