Why Boston Omaha likes to acquire OOH ad companies (Billboard Insider)
Boston Omaha has spent $220 million on 16 out of home companies since 2015. It expects to buy more. The annual letter says: Historically, there have generally been two types of large buyers in the billboard business: “perennial daters,” who purchase boards with the intent to resell at some later date (private equity is a good example), and “the marrying kind. […]
Wed, Mar 20, 2019 at 5:05 PM