What retail media looks like today as AI changes how people discover and buy trusted products (Adweek)

By Emily Dalamangas. The emergence of AI answer engines has completely changed the traditional marketing funnel and the journey to discovery, said Leo. She looks at it as building blocks where, in the beginning, there was search, retail media, and social, and now it’s AI. “As a marketer, you can’t skip any of those steps,” she explained. […]