What OAAA is doing to grow programmatic’s share of OOH and automate the ad sales workflow (AdExchanger)

By Anthony Vargas. To help foster the next stage of DOOH’s growth, the OAAA launched its Programmatic & Automation Center of Excellence two weeks ago, with four main pillars of focus: standardization and optimization, workflow automation and agentic AI, understanding reporting and attribution requirements and omnichannel and retail media. […]