What does the next phase of OOH’s evolution look like in Australia (AdNews)

Jacqueline Ingram, WPP Media National Head of Client Development, Advanced DOOH. Digitisation defined the last major phase of OOH’s growth, transforming the channel’s scale, flexibility and creative potential. Measurement has been the industry’s more recent focus, with MOVE playing a critical role in helping advertisers better understand audiences and evaluate impact. […]