What DFI’s Cody OOH deal means for Hong Kong retail media (Marketing-Interactive)

Karen Wong: DFI Retail Group just dropped a HK$30 million bombshell on Hong Kong’s advertising scene. By snapping up out-of-home (OOH) mainstays Cody Outdoor and Buspak Advertising overnight, the corporate heavyweight didn't just buy some billboards—it hijacked the daily commute of millions. […]