What are Gross Rating Points (GRPs) and Target Rating Points (TRPs) in OOH advertising? (Onescreen AI)
by: Kaeli Gilchrist. Today’s out-of-home advertising is data-driven. Measuring OOH performance is not exactly like measuring online or TV, but in some cases, the metrics are the same. […]
onescreen.ai · Promoted content
Tue, Jan 17, 2023 at 12:11 AM
Tue, Jan 17, 2023 at 12:11 AM