Weather-driven DOOH campaign results in 13% sales lift for Burger King’s Oreo Shakes (OOHToday)

Screen Network, a digital OOH network in major Polish cities, used real time data to trigger dynamic weather ads via creative response technology, meaning the creative would change based on the temperature. The greater the temperature, the greater the discount on the cost of the Burger King Oreo Shakes. This is worth the quick read and the video is just over a minute, worth seeing. […]