TikTok expands DOOH reach to new markets to display brands’ best in-app content offline (EMARKETER)

by Marisa Jones: TikTok is expanding its Out of Phone offering, which lets brands extend in-app content to digital out-of-home (DOOH) surfaces like billboards and in-store displays. New partnerships with DooH it, Zoom Media, Alight Media, and others will expand Out of Phone placements across Europe, giving brands more opportunities to amplify organic creator content beyond the app. […]