The Drum: Ad-funded media saves UK households from an annual £187 deficit, says Advertising Association

The UK public vastly undervalues advertising’s contribution to media, culture and sport, according to research from the Advertising Association. A Deloitte survey of 1,000 UK adults found that the gap between what the public is willing to pay for media, and what advertising contributes in the UK is almost £5bn - a fee of £187 per UK household, per year. […]