Retail media will be ‘bigger than TV’ by 2025, according to Tesco (The Grocer)

The supermarket giant told an IGD suppliers’ event in London last week it was planning a rapid expansion into new revenue streams, which would see 6,000 digital advertising screens in Tesco stores by the end of this year. Using its Dunhummby data arm to provide insight into customer habits and the latest AI technology, Tesco is also planning a rollout of next-generation handheld scanners. […]