Tesco Media unveils new ad platform, shoppable formats and smarter in-store media (Grocery Trader)

At the centre of Tesco Media’s announcements is Ad Manager, a new client-facing platform designed to make planning, booking, measuring and optimising media simpler, more connected and more useful for brands. The self-service platform gives advertisers greater control and transparency over how they work with Tesco Media, while helping them turn customer insight into action with less complexity. […]