The six stages of retail media (FMI – The Food Industry Association)

By: Mark Baum, Chief Collaboration Officer & Senior Vice President, Industry Relations, FMI. RMNs are no longer a niche marketing tactic but a strategic growth engine, driving both performance and insight. Our forecast projects that CPG retail media spending will reach $26.6 billion by 2026, with grocery channels contributing $6.7 billion. […]