Several Asian spectacular DOOH sites have lower CPMs than Times Square and Piccadilly Lights (Invidis)

The Global Signage Attention Benchmark examined 10 high-profile outdoor advertising locations across North America, Europe, and Asia. The analysis combines estimated daily footfall, advertising costs and what DSA calls “media share,” a measure of a screen’s visibility relative to surrounding displays, to calculate an estimated cost per 1,000 viewers (CPM). […]