Seeking Alpha: Billboard REIT Derby: Lamar Vs. Outfront; and OOH Market Analysis
Lamar Advertising and Outfront Media are the two main players in the so-called out-of-home (OOH) advertising market. Their revenues are derived primarily from the rental of advertising space on outdoor advertising displays. In 2018, OOH accounted for 3.9% of the US advertising market. […]
seekingalpha.com
Wed, Nov 13, 2019 at 5:49 PM
Wed, Nov 13, 2019 at 5:49 PM