Sainsbury’s Launch Live Digital Out of Home Campaign to Champion UK Paralympic Team Competing at Rio 2016

Today, Sainsbury’s is launching a nationwide dynamic digital out of home (DOOH) campaign which will see screens across the UK running live copy to champion the UK Paralympic Team competing at Rio 2016. The creative features photographs of individual athletes when they were young children, followed by current day shots of them as Paralympic champions excelling in their sport. […]