RMNs own their destiny with in-store retail media (The Drum)

By Andrew Lipsman, Analyst & Consultant.  Retail media networks (RMNs) are apparently facing an existential crisis amid the rise of agentic commerce. A recent study by Bain and Emarketer found that top concerns among RMN leaders included Gen AI search and zero-click searches disrupting discovery and disintermediating the path to purchase. […]