Retail media has a measurement problem (Retail Touch Points)

Jesse Leikin, Co-founder and SVP of Product and Technology at Incremental, a retail media measurement company. Significant gaps persist in standardization and data sharing, creating challenges for brands looking to effectively measure, plan and optimize this spend. The Inconsistency Problem: Each retailer has developed its own measurement methodologies, with no two RMNs measuring quite the same. […]