Media Post: Programmatic DOOH Takes Hold In Japan As Olympics Approach
This past February, Japan-based agency holding company Dentsu and NTT Docomo, the country’s dominant mobile phone operator, formed Live Board, a joint venture to build a programmatic DOOH network and operate an ad exchange that aggregates the inventory of highly fragmented Japanese DOOH media owners. […]
mediapost.com
Thu, Dec 5, 2019 at 5:05 PM
Thu, Dec 5, 2019 at 5:05 PM