OUTFRONT is not lowering billboard rates and is resuming capital spending (Billboard Insider)
Jeremy Male, CEO of OUTFRONT. We much prefer to maintain rate integrity…If we have an advertiser that’s paying $100, we’d much prefer to provide some incremental benefit, extra space or extra time period, than change the number…the majority of the decline is coming from occupancy, not rate…transit networks aren’t reaching the same audiences so they are priced differently. […]
Thu, Sep 17, 2020 at 11:11 PM