Outfront is giving up unprofitable static billboard leases, and it might renegotiate the MTA contract (Billboard Insider)

Matt Siegel, CFO OUTFRONT. We gave up two large contracts, one in New York, one in LA, in the last 15 months. We’re empowering our real estate team to…negotiate tougher and give up some static leases if they don’t make sense…Right now we have 37,000 static billboards. […]