Outdoor Media Association speaks against using Sydney Opera House sails as billboards (Sydney Morning Herald)
As chief executive of the Outdoor Media Association, the peak body representing the companies that display outdoor advertisements, including billboards, and own the signs, you might expect me to endorse advertising on the Opera House. But we need to tell our story, not sell it to the highest bidder. It takes years to build a brand, but it can be damaged in the blink of an eye. […]
Tue, Oct 9, 2018 at 7:44 PM