Opinion on agency holding companies: Adspend has never been higher and effectiveness never lower (The Media Leader)

Consultant and former PHD global lead Matt Sanders argues that the holding group business model is ‘responsible for, or complicit in, much of what has gone wrong in advertising over the past two decades. So, apart from agency homogeneity, campus offices and quarterly dividends, what have the HoldCos ever done for us? After two decades of this model, who has actually benefited? […]