oOH!media shuts retail media unit Reo, hinting at limits of outsourced in-store networks (16:9)

by guest author, John Berkovich. Australian out-of-home media company OOH!media is shutting down Reo, the retail media business it launched in 2022 to help retailers build and operate their own advertising networks. It’s a notable pullback in a segment widely touted as a major growth opportunity for both digital signage operators and retailers. […]