OOH in 2019: Predictions & Insights (OAAA)

Programmatic DOOH is the best deal in town—for everyone. Vince Banks, VP Broadsign: “Well-executed, the adoption of programmatic DOOH can mean greater sales efficiency, greater campaign relevance, and a better deal for all. As more networks begin to offer programmatic sales around the world, expect to see ever more creative, relevant, and exciting campaigns on digital screens near you. […]