OOH advertisers in Ireland are benefitting from consistently growing passenger numbers (Adworld)

Colum Harmon, PML Group. In 2025, Dublin Bus carried a remarkable 167 million passengers, a 5% increase on 2024 and accounting for almost half of all public transport journeys nationwide. The year also marked major progress for bus services, with two new phases of BusConnects introducing 24‑hour routes, expanded connections, and improved coverage across the Greater Dublin Area. […]