OOH ad agency Billups says its new AI tool optimizes planning and performance for OOH campaigns (BusinessWire)

The company's press release says the tool, named audrai, automates "complex operational tasks while freeing teams to focus on strategic innovation. Early deployments have delivered measurable results across the company’s global operations, including: Up to a 50% increase in workflow acceleration. Complex geospatial mapping reduced from 1-2 days to under 2 minutes. […]