OAAA releases new guide for moving and dynamic OOH media

New whitepaper explains the formats, measurement capabilities, and planning opportunities driving the next evolution of out of home advertising The Out of Home Advertising Association of America (OAAA) today released the Strategic Guide to Moving & Dynamic OOH Media, a new industry resource examining the growing impact of transit media, rideshare advertising, vehicle wraps, mobile billboards, waterway media, and other moving formats that connect brands with consumers as they commute, shop, travel, and engage with their communities. […]