OAAA Committee Recommending OOH Industry Return to OTS (“Opportunity to See”) as Common Currency (OOH Today)
In a document recently shared with OOH Today, it reveals the OAAA Data and Analytics Committee has met and drafted an set of Impression Measurement Guidelines Still under review by the OAAA D & A Committee, OOH Today we received a copy of the ‘Guidelines’. The entirety is scheduled to be shared to the broader OAAA membership on Thursday, May 13. […]
Tue, May 11, 2021 at 12:00 PM