OAAA-Kochava study finds OOH delivers 2x the performance lift of TV
WASHINGTON, May 12, 2026 -- The Out of Home Advertising Association of America today released a new study conducted in partnership with Kochava, reinforcing out of home (OOH) advertising’s role as a high-performing, measurable media channel in today’s outcome-driven marketing landscape. […]
oaaa.org · Promoted content
Tue, May 12 at 11:26 PM
Tue, May 12 at 11:26 PM






