Nissan LEAF real-time roadside campaign marks London’s new ultra-low emission zone

Technology and data drive a dynamic new out-of-home campaign from TBWA\London and MGOMD which highlights how the 100 percent electric Nissan LEAF is exempt from London’s new ultra-low emission zone (ULEZ) charge. The campaign uses Ocean’s vehicle detection technology at busy traffic light locations including Gypsy Corner on the A40, Finchley Road and Holland Park roundabout in central London. […]